![]() ![]() The result: Content audits help you to maintain design and tone consistency, information accuracy, and a clean online presence. Do you want to be communicating that you’re behind on the times, careless, or inept? Didn’t think so. Your industry, products and services, and brand are constantly evolving, and you need to stay ahead. The result: The data and insights you gather in a content audit can be used to improve SEO, reveal strengths and weaknesses, discover new topics, better understand your audience, identify opportunities to verticalize, scale, or repurpose.Įvery piece of content you put in front of your audience communicates something to them. You should be using regular reporting to stay on track with your content marketing strategy, but audits allow you to get bigger picture information and identify where to make adjustments, as well as to drill down and solve a particular problem or optimize for a specific goal. Let’s talk about each of these in more detail. Why conduct content audits?Īlthough content audits can be time-consuming and tedious, they are essential for creating high-quality content, building your brand and reputation, and improving the overall output of your team. My point? The sky’s the limit with content audits, so the definition of yours depends on how much content you’re auditing, the tools you have, and the purpose of the audit-which we’ll get into soon.
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